In this Q&A with WWD, Pierre-Nicolas Hurstel, the founder of ReMode, shares his perspective on the November event and how it will gather fashion industry leaders and stakeholders.
WWD Studios: What is the impetus behind launching ReMode? What’s occurring in the market that warrants this event?
In just a couple of years, the way we experience fashion has completely changed. We want to be recognized without being tracked, we want personalized experiences, products and designs, and we are demanding that brands operate more responsibly on all fronts – socially, ethically, and environmentally.
At the same time, retail is also being totally disrupted by emerging services and technologies that are actualizing new realities. Their impact on fashion brands is huge and it goes way beyond selling online. This disruption is forcing brands to review and own their entire supply chain, accelerate their time to market, rethink the way they market, sell and retail, and ultimately move to new forms of financing. For this, brands need a new network, new talent and new skills.
We believe these paradigms are offering a fantastic opportunity for fashion to be better and find its way towards growth and sustainability. We launched ReMode to catalyze this positive transformation and to provide fashion decision makers with the ideas, solutions and contacts that will enable them to thrive.
WWD Studios: From a content perspective, what are some of the themes and perspectives that will be discussed?
The industry’s challenges are systemic and transversal. Change can only come from collaboration – internally within companies and across the industry and supply chain. For supply chains to become more transparent they need to be visible, and this is a radical cultural shift. If companies want to accelerate, pivot, or work with a different model they need to collaborate beyond their silos.
For those reasons, we’ve created four ecosystems within ReMode. So essentially, four conferences under the same roof, running in parallel with keynotes, panels, and conversations alongside innovation and demonstration areas that showcase a curated selection of disruptors and leaders.
ReThink will allow participants to understand their changing customers, learn from other industries (for example, Dell, Nespresso or Samsonite will speak) and understand new, groundbreaking technology (think blockchain, a buzzy topic whose industry impact is largely unclear).